Livingetc, Britain’s best-selling modern homes title, has launched a shop on Clippings.com, the UK’s largest online marketplace for beautifully designed furniture, lighting and homeware.

The Livingetc Edit @ Clippings.com offers a range of furniture, lighting, home accessories and textiles, all selected by Livingetc’s editorial team led by editor Suzanne Imre. The shop launches with 400-plus products, which the team will add to regularly with new products they have featured editorially.

The Livingetc Edit @ Clippings.com will also tap into Livingetc’s editorial talents and interiors expertise by featuring inspirational decorating ideas and designer profiles.

Commenting on the launch, Stewart Fox-Mills, digital commercial director of Time Inc. UK’s homes brands, said: “Livingetc is renowned for identifying and predicting the latest interiors trends and for its support of modern design.

“This partnership with Clippings.com allows us to deliver great products to our customers and reinforces our strategy of leveraging the expertise of Time Inc. UK’s trusted brands into new revenue streams.”

Adel Zakout, CEO of Clippings.com, added: “By partnering with Clippings.com, Livingetc magazine can now inspire, guide and assist their readers in furnishing their homes with a seamless experience from discovery right through to purchase.”

Livingetc will be marketing its edit on Clippings.com with print advertising in the magazine, email newsletters, blog posts and social media.