This year’s five-day boutique festival incorporates careers masterclasses, wellness workshops, fitness sessions and networking evenings with some of the UK’s most inspiring women.
It arms consumers with invaluable knowledge that will assist them in all areas of their life to help them live smarter. The event initiative is centred around Red’s core pillars and will sit across all key platforms including print, digital and social.
Jaguar’s partnership will be seamlessly integrated throughout the event with a series of bespoke activations, allowing them to engage with a key female audience. Activities across the week include a ‘Career Shifters’ launch party, celebrating women who have successfully moved from one career to another. The party will be attended by some of the UK’s most respected women in their fields including Samantha Cameron, Joanna Shields, Millie Mackintosh and Meg Mathews.
Further Jaguar events include a pop-up sound healing workshop with Jasmine Hemsley and Toni Dicks, wellbeing consultant and entrepreneur; a career visualisation session with Carrie Green, Founder of the Female Entrepreneur Association, and an inspiring home décor workshop with Luella Lane, Anthropologie’s Creative Director, interior designer Kit Kemp and Lisa Mehydene of homeware brand, edit58.
“Jaguar has great synergy with Red and is the perfect partner for our Smart Women Week,” said Sarah Bailey, Group Editorial Director, Hearst UK. “Both brands have empowerment and inspiration at their core and celebrate and encourage women to be individuals. We look forward to working with Jaguar to make this year’s Smart Women Week the most successful yet.”
“Jaguar encourages women to let their individual voice – their unique edge – shine through.
As such, Red’s Smart Women Week is the perfect fit for us,” said Scott Dicken, Marketing Director Jaguar Land Rover. “As one of the leading women’s magazine brands in the UK, this partnership gives us the opportunity to engage directly with Red’s audience of smart, intelligent, affluent women and enables us to align our brand with topics that truly resonate with them.”
Jaguar will also be the official car sponsor for the week, transporting VIP speakers to and from Asia House for the duration of Smart Women Week.
*Red Smart Women will be taking place from 26th September – 1st October at Asia House, London. Buy your tickets here