Time Inc. UK to relaunch InStyle UK as a digital-only brand as it embarks on a new strategy to directly address the changing needs of its fashion-obsessed audience. It is proposed that the December issue will be the final UK print edition of InStyle.
Led by editor Charlotte Moore, the InStyle UK team will work with InStyle’s US team to leverage the huge reach and unrivalled access of this international brand to accelerate growth in the UK.
This collaboration will enable InStyle to deliver a 24-hour content offering, keeping the audience up-to-date and fully engaged around the clock with daily stories and videos.
“The fashion world is changing dramatically, the way our audience interacts with it is changing and we have to change to meet that challenge. With a focus on delivering the InStyle experience across all digital platforms, we can really give our audience 24-hour access to all the fashion and beauty looks, trends and brands they clearly have such a huge appetite for” says editor Charlotte Moore.
Justine Southall, Time Inc. UK’s managing director, fashion and beauty, says: “InStyle’s authority combined with this significantly boosted content offering will make it a compelling destination for consumers and a very attractive proposition for our advertising partners.”