Immediate Media Co has launched Imagine, a new creative and content studio formed to deliver innovative, audience-led solutions for commercial partners.

The new studio will be led by Jason Talley, former Commercial Director and UK MD of Yahoo. Jason joins Immediate as Commercial Director and will also lead agency relations and trading for Immediate’s lifestyle and specialist brand portfolio, which reach over 18 million UK adults every month. With over 25 years of media experience, Jason has led commercial teams nationally and internationally across many leading media businesses including ITV, Channel 5 and Base 79. He will report to Immediate’s MD of Advertising and International, Duncan Tickell.

Imagine has full access to Immediate’s creative and editorial expertise and the 30-strong studio is supported by specialist video and photography facilities, rich insight and unique data services. This team will be strengthened further by Rob Hunt who joins as Partnerships Manager from Northern & Shell where he was Head of Creative Solutions. 

Tickell says: “Our Clients have been demanding access to our expertise in innovation and creativity through deeper partnerships aimed at our highly engaged special interest audiences. Through Imagine’s award winning team we will provide advertisers the ideal vehicle to engage deeply with this premium audience of over 18 million UK adults.

“It’s also great to bring someone of Jason’s calibre to the team. His track record in driving growth and commercial innovation makes him the ideal candidate to take Imagine to market. Backed by our Creative Director Russell Willis and Advertising Director Cath Waller, he will be running one of the most talented and creative teams in UK media.”

Jason adds: “The company has seen amazing growth in the last five years – fuelled by a platform strategy that is creating new business models to take its famous brands in new directions. I’m so excited to play my part in this story, including helping Imagine deliver value for commercial partners by unlocking the innovation and creativity which sits at the heart of the business.”

Immediate’s wholly owned brands include Radio Times, olive, Homes & Antiques, Cycling Plus, BikeRadar, MadeForMums, You & Your Wedding and Mollie Makes. We publish BBC Top Gear Magazine, BBC Good Food Magazine and BBC EasyCook on behalf of BBC Worldwide as well as BBC History, BBC Gardeners’ World, BBC Focus and the CBeebies portfolio, under licence.