Immediate Media has announced two major new appointments to its leadership team.

Toby Hoon has been appointed to the new position of Chief Information Officer.

He joins from the position of Director of Customer Technology at Tesco, where he was responsible for developing technical solutions which enabled customers to access products and services across devices and in-store.

Hoon has over twenty years’ experience in IT and technology solutions, both as a consultant and in high level roles at T-Mobile, Centrica, AOL and Ladbrokes.

Meanwhile, Francois-Régis Coumau has been appointed to the new position of Group Managing Director.

Formerly eBay General Manager for Continental Europe, Coumau managed a $250m region and drove significant growth in France, Italy and Spain.Specialising in search and consumer experience, he has also held major marketing and data roles at Mars and L’Oreal and he also sits on the board of multi-channel retailer Findel plc as a non-executive Director.

Both Toby and Francois-Régis will report directly to Immediate CEO Tom Bureau.

"Immediate is committed to transforming the magazine media business model," said Bureau.

"At heart we are a brand development business, deploying technology and platforms across our markets to deliver compelling products for our 17 million consumers in the UK, and many more internationally. Toby will be at the heart of taking our platform strategy to the next level.

“Creating a new Group Managing Director role also illustrates our strategic intent – fast tracking our successful data and transactions offering, growing our market-leading subscriptions business, and looking for new business opportunities."