Immediate Media Co has announced the appointment of Duncan Tickell to the newly created role of Chief Revenue Officer (CRO). 

Tickell will lead Immediate’s commercial teams, as well as Imagine, Immediate’s creative and content studio. In addition to growing Immediate’s advertising business, Tickell will be responsible for revenue diversification strategy, driving revenue growth from multiple sources, across all platforms, with a particular focus on digital.

Tickell’s appointment marks the next chapter for Immediate, with the business focused on further transformational growth, following a resilient performance through the Covid crisis for its special interest brands. 

Tom Bureau, Immediate CEO, says: “I’m delighted to welcome Duncan back to Immediate as we focus on a new phase of growth. As one of the founding directors, Duncan played a key role in driving our success from launch. Knowing the business well, with his reputation and network enhanced after his stint in consulting, Duncan will be able to hit the ground running, as we continue to create new revenues streams across all our platforms. He will particularly focus on accelerating our digital revenues as we capitalise on the huge growth in reach and engagement we have experienced this year.”

Duncan Tickell adds: “In the words of Joni Mitchell ‘you don’t know what you’ve got till it’s gone’ a line that seems to resonate in this instance. Whist it’s been a privilege to work with a diverse range of businesses and broaden my horizons in recent years, getting the chance to be a part of Tom and the Board’s vision to accelerate growth in the coming years, in a business very close to my heart, was too good an opportunity to turn down, I can’t wait to get stuck in again!”

As part of Immediate’s Leadership Team from launch in 2011, Tickell held a number of commercial roles at the company until his departure in December 2018, when he established consultancy firm, Alchemist Media, working with media firms to transform their businesses, through digital growth, diversification and developing new revenues. Prior to Immediate, Duncan held board roles at VNU Business Publications and Dennis Publishing.