In this newly created role, Hollands will assume responsibility for the commercial success of the brand and will focus on creating innovative opportunities for advertisers. She starts her role on 1st February.
Hollands joined Hearst in September 2015 as Agency Director and has been integral to driving the success of agency partnerships. She has over 14 years’ experience in the media industry having previously worked at ITP in the Middle East where she was responsible for developing the growth strategy for Grazia across all platforms.
Duncan Chater, Chief Revenue Officer, Hearst Magazines UK, says: “Charlotte’s agency relationships are second to none.
Since joining Hearst last year she has used her skills and experience to win vital new business and further develop our commercial offering. Good Housekeeping has gone from strength to strength and has played an essential role in womens’ lives for 95 years. It’s the right time for an Associate Publisher to join the team to help advertisers harness the unrivalled power of the brand and to continue Good Housekeeping’s success across multiple platforms.”
Hollands says: “I am thrilled to be given the opportunity to represent Good Housekeeping in its 95th year. My focus will remain on generating innovative ideas that fuel engagement with our audience and deliver results for our client and agency partners. I look forward to working with the experienced team to accelerate the growth of Britain’s biggest-selling women’s lifestyle magazine and its extensions – The Good Housekeeping Institute and Reader Recommended.”