Hearst partners Wayfair Europe and Dorel Home to launch Cosmoliving
Hearst has partnered with Wayfair, one of the world’s largest online destinations for the home, to launch an exclusive new collection of furniture and décor in the UK, CosmoLiving by Cosmopolitan, in a brand licensing partnership with Dorel, brokered by IMG.
CosmoLiving, inspired by Hearst’s popular Cosmopolitan brand, is a modern, elegant collection focussed around small-space furniture for city living at an affordable price.
“Since its successful launch in North America, CosmoLiving has demonstrated resonance and relevance as a lifestyle solution, driven by the enormous social influence we know Cosmo readers have on home furnishings, interior design and décor,” said Steve Ross, global chief licensing officer and head of brand development for Hearst magazines. “Chic, functional and sophisticated design is at the heart of every piece and in Dorel and Wayfair we’re thrilled to partner with a preeminent manufacturer and the leading home goods e-commerce destination to best meet the high-demand anticipated for our new line in the UK,” he added.
“At Wayfair, we take pride in offering our customers a wide selection of unique furniture and decor that stands out from the rest of the market, which is why we are so excited to launch the new CosmoLiving collection with one of our valued partners, Dorel Home” added Martin Reiter, Head of Europe, Wayfair. “Whether customers are furnishing their first home or just looking to re-style, the CosmoLiving line offers a one of a kind, fresh and modern aesthetic sure to elevate any space. Plus, it’s powered by Wayfair’s innovative shopping experience that includes stunning visuals, reliable product reviews, our View in Room feature and more.
“Dorel Home’s designers have created a line of furniture with young women in mind, who appreciate great contemporary design,” said Claudia Grundman, Senior Director of Brand Management, Dorel Home. “The modern collection looks and feels high-end but is affordable. CosmoLiving is a perfect fit for Wayfair’s customers in the UK, where shoppers are both style orientated and on the look-out for long lasting, multi-functional furniture for typically smaller space, urban living.”
To view and shop the CosmoLiving collection: wayfair.co.uk/CosmoLiving