Hearst UK Announces Art Tindsley as Head of HearstX
Creative technologist Art Tindsley joins experiential division of HearstX to drive consumer and advertiser engagement.
Tindsley will be responsible for revenue through the development and implementation of both physical and digital brand experiences. In this newly created position, Tindsley will play a pivotal role in taking Hearst UK’s event offering to the next level by leveraging emerging technology, including VR and AR, and more established technology such as gaming and virtual influencers to offer audiences and advertisers more future-facing, multi-platform experiences.
Tindsley, an award-winning Creative Technologist, will join from Farfetch where he is currently Senior Creative Technologist, focusing on technical research, prototyping and idea development.
With over 15 years’ experience in the advertising industry, Tindsley has consulted for companies including Clear Channel, M&C Saatchi, Fortnight Collective and Buro. He has also held senior positions at Microsoft, AOL and Verizon, and worked on campaigns which have won Cannes Lions, BAFTA and D&AD Pencil awards.
Jane Wolfson, Chief Commercial Officer at Hearst UK, said: “The appointment of Art is a real coup for Hearst UK. His experience, vision and strategic approach makes him the perfect person to lead our newly formed HearstX division, which aims to drive even further innovation within our creative solutions offering by enabling clients to access and partner with our premium content in new and exciting ways, whilst delivering exposure at scale – all in a positive environment.”
Art Tindsley commented: “As the line between consumers’ physical and digital lives blur, we must adapt and create solutions that deliver world-class experiences to our customers, both in real life and digitally. The future-facing strategy we’re laying out with HearstX will set our commercial partners up for success, allowing them to connect with their audiences in new and powerful ways. I’m excited and privileged to lead this transformation alongside Hearst UK’s talented team.”
Tindsley will join Hearst UK on 31st October and report into Mark McCafferty.
