Grazia launches beauty podcast with John Lewis
Grazia has today launched ‘Grazia Beauty Life Lessons’, the brand’s very first beauty podcast.
In a partnership with John Lewis, the new podcast will see host Grazia Beauty Director Joely Walker speaking to some of Grazia’s favourite voices and offering listeners tips, product recommendations and relatable advice,
The new podcast comes as research conducted by Bauer Media found that people were listening to 27% more podcasts during lockdown, turning to the medium for entertainment, information, and support during this time. Bauer has already seen success with its recent podcast launches such as Crime Monthly’s Death in Denmark and Grazia’s Life Advice.
Targeting the time-poor woman, all episodes will be under half an hour each.
Sharing John Lewis’ large variety of brands, the podcast – supported by co-branded digital editorial content and IGTV videos – will help to ensure the department store is seen as a destination for discovering a fresh, representative and innovative selection of beauty and wellness products alongside the trusted world-leading make-up and skincare brands it is known and loved for.
Amelia Kendrick, Beauty Buyer, John Lewis, added: “We are thrilled to be partnering with Grazia and their incredible line up of inspiring guests to launch their first ever beauty podcast. The beauty world is evolving, and customers no longer seek one single product but instead, view beauty as a holistic lifestyle for wellness. The partnership with Grazia Beauty Life Lessons builds on our plan to modernise our brand and provide our customers with products and services that reflect the way they are living today. Our Beauty Wellness offering has been curated to allow customers to address their most common wellness concerns including Sleep, Stress and Relief and we look forward to sharing all of this with Grazia Beauty audience.”
The partnership was brokered by Manning Gottlieb OMD.
Grazia Beauty Life Lessons launches with its first episode today and will be available every Wednesday from Apple podcasts, Spotify and all mainstream podcast providers.