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GQ and Gucci partner on new short film series: “The Performers”

  • Date:

    02 February 2017

GQ and Gucci partner on new short film series: “The Performers”

A new five-part film series: “The Performers,” curated by Dylan Jones, Editor in Chief of British GQ will be published across the global GQ network and on Gucci’s own platforms

GQ and Gucci have announced a new five-part film series: “The Performers”, curated by Dylan Jones, Editor in Chief of British GQ.  The series of short films documents the pilgrimage of five influential men to unexpected places that have shaped their spirit and vision. Each film opens a dialogue on a creativity between the protagonist and the location, revealing a personal source of inspiration. “The Performers” features protagonists from multiple creative disciplines from all over the world and will premiere at a launch event on February 2nd at the Serpentine Sackler Gallery

The first two acts feature Primal Scream frontman Bobby Gillespie and Michelin-star Italian chef Massimo Bottura, both styled in Gucci menswear by Alessandro Michele. The digital content will be published across the global GQ network and on Gucci’s own platforms.  

Massimo Bottura

Dylan Jones, Editor of British GQ and Executive Producer of the video series, comments “This collaboration presented a wonderful opportunity to showcase ‘The Performers’, culturally relevant talents who inspire us, markers of taste, class and creativity.  We’re looking forward to broadcasting this to our style-savvy and considerable global GQ audience.” 

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