British Glamour has announced it will launch The Glamour Beauty Festival in association with Fiat, which will debut in March 2016.
The two-day event will take place at the Saatchi gallery and will feature treatments, tutorials, celebrity guest speakers, masterclasses and free gifts.
Confirmed brands taking part in the festival so far include Agent Provocateur, Annick Goutal, Benefit, Balance Me, Elie Saab, Elizabeth Arden, Garnier, GHD, Illamasqua, Jimmy Choo, Lancôme, Laura Mercier, Liz Earle, Nars, OPI, Redken, Rimmel and Sally Hansen.
Further brands will be announced in due course.
Jamie Jouning, Publishing Director of Glamour, said: “Glamour readers are passionate about beauty, with 97% owning premium beauty brands and spending nearly £250 million on beauty in the last 12 month period.
“We are extremely excited about working with some of the world’s most prestigious beauty houses, helping them to create a unique and personalised experience for our beauty obsessed audience.
“Our partnership with Fiat is the icing on the cake, enabling us to develop and enhance the concept in a meaningful and truly celebratory manner.”
Lucia Pennesi, Head of Marketing of Fiat UK, added: “When Glamour approached us it was almost fate as the Fiat 500 has always been linked to style and beauty, so we are very excited to be partnering with the team.”