Esquire has launched a new brand called The Big Watch Book with an exclusive Harrods partnership.

The launch includes the UK’s biggest ever consumer watch survey and a bespoke in-store event with Chelsea manager José Mourinho.

The survey, which will also be supported by Men’s Health, will provide Esquire with dedicated in sight into consumers’ watch-buying habits.To officially launch The Big Watch Book, Esquire is hosting an exclusive in-store event in Harrods tonight (October 14), which will feature an interview with Chelsea FC manager Jose Mourinho. Duncan Chater, Group Publishing Director of Esquire, said: “We are thrilled to partner with Harrods on the launch.

“The partnership will give advertisers insights into the watch buying process, while the in-store event with José Mourinho is the perfect setting to launch the new brand.”

Meanwhile, in December, Esquire will team up with Audemars Piguet for an innovative data-driven content partnership. The team will produce a 36 page mini magazine called The Little Watch Book.