The joint ad proposition will offer advertisers a new level of scale and reach to smart and engaged football fans during the tournament.
- Leading sports brands join forces to offer advertisers unified commercial proposition for tournament next summer
- The proposition will offer the chance to collaborate with the very best of the Guardian, ESPN and FourFourTwo’s capabilities including branded content, world-class talent and multi-media executions including video, podcasts and live events
- The collaboration offers quality at scale with a collective reach of 26.5 million unique users per calendar month
The leading media brands will partner to offer brands collaboration around a range of branded content solutions for partners that will live across all three platforms. Each outlet is renowned for delivering high quality, premium content to engaged football fans across the UK and around the globe. The combined reach of the three platforms stands at 26.5 million unique users per month, of which 61% are in the key ABC1 demographic, according to Comscore.
The partnership will work with advertisers on a compelling bespoke campaign, which includes opportunities for video content, social, podcasts and live events. All content will be clearly labelled inline with the publishers’ guidelines.
Sam Coleman, ESPN Advertising Sales Director, stated:
“To be able to bring together three of the biggest brands in football content and offer this service to our clients under one commercial and editorial partnership is hugely exciting. The commercial model of the future is far more collaboration-based in order to drive more meaningful results for marketers, so we are confident clients will be highly receptive to this exciting new partnership.”
Natasha Murray, Director of client partnerships, Guardian News and Media said:
“The Guardian’s football coverage is world-class and attracts a large and loyal following. We have pioneered the sports live blog and continue to deliver the best of cross-platform football content for our readers and advertisers. The World Cup is a fantastic opportunity to reach beyond our own platforms and collaborate with ESPN and FourFourTwo to maximise reach and impact for clients.”