Dentsu Aegis Network has acquired John Brown Media for an undisclosed sum.
Dentsu said the acquisition would help advance its existing content capabilities, creating an innovative content offering for its global clients.
John Brown Media, which creates will retain its brand identity and CEO Andrew Hirsch will report to Tracy De Groose, CEO, Dentsu Aegis Network UK & Ireland. The business is headquartered in London and has offices in South Africa, Hong Kong and Dubai.
Its range of services include print and digital publishing, content management, website strategy and film production.
De Groose said: “As one of the world’s largest content agencies, the acquisition of John Brown Media will add another dimension to our content offering across the group.
“More clients are asking for content-led strategies and we’ll now be able to develop more innovative, content-rich solutions for them, and also accelerate our growth in this space. We are excited to welcome the John Brown Media team to our business.”
Hirsch added: “We have been producing brilliant content for some of the world’s most prestigious brands over the last 20 years.
“Now, as part of Dentsu Aegis Network, we will have the ability to work alongside some of the world’s leading strategists to deliver smarter content and drive even better results for our clients.”