Dennis Publishing has launched new technology website Alphr that has been backed with over £1.5m investment.
Dennis say that Alphr is intended to become a unique and provocative voice in the UK market, covering the technologies which are changing lives in business and beyond. Content includes news and reviews but will also focus on the innovators and leaders behind the tech.
Deputy MD of Dennis Technology, Tim Danton, said: “Alphr offers a unique opportunity for advertisers to access a diverse audience with influence – from the new look CTO, the tech advocates and tech visionaries, to the sought-after Millennials.”
Ian Betteridge, Editorial Director of Alphr, said: “Passion for technology is no longer something confined to the IT team. Every business has people who live and breathe technology, whether they work in sales, marketing or elsewhere. And those people are often key influencers for big purchasing decisions.”
The site complements the existing portfolio, including IT Pro, Cloud Pro and Expert Reviews.