Dennis launches Cycling Electric
Dennis’ Cycling division has launched a new magazine, Cycling Electric, the brand for all things e-bike and e-mobility.
Launching as a printed magazine, and supported by a dedicated e-bike channel within Cyclist.co.uk and social channels, Cycling Electric has been established to capture the growth in e-bikes and e-scooters.
The magazine contains advice for all types of rider, from those getting active again, wanting to explore areas more time efficiently, or simply avoiding public transport during the pandemic. There are over 50 reviews across different types of e-bike, including commuter, folding, mountain, road, women’s, gravel and cargo.
Dharmesh Mistry, Managing Director, Specialist division said “Cycling Electric is the new e-bike media brand that will reach readers across multiple platforms, educating and helping them find the right e-bike for their needs, be that for commuting or leisure. To do this, we’ve brought together the UK’s best e-bike experts to ensure that our readers get trusted, reliable and jargon-stripped advice on the various categories of e-bike. The content will guide consumers through the rapidly developing market and demonstrate that e-bikes can appeal to both cycling newbies and existing commuters at time when cycling is more popular than ever before.”
Cycling Electric is on sale now at all good retailers, priced £5.99. Available online at https://shop.cyclist.co.uk/.
Issue two will be available later this year.