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Dennis bolsters its Cycling portfolio with launch of print magazine ‘Cyclist Off-Road’

  • Date:

    03 April 2019

Dennis bolsters its Cycling portfolio with launch of print magazine ‘Cyclist Off-Road’

This is the third print magazine to come out of the Dennis portfolio of cycling magazines, with award winning Cyclist magazine and its sister title BikesEtc. coming beforehand

The new 156-page magazine will visualize an inspiring introduction to riding off-road,from local trails to the lochs of Scotland to Alpine riding to the Redwood Forests of Santa Cruz County. According to Pete Muir, Editor of ‘Cyclist Off-Road’, “Interest in gravel and adventure riding is booming at the moment, and we are proud to have produced a title that brings all the aspiration and quality of ‘Cyclist’ to this new sector.”

This launch was part of the Cyclist brand’s wider expansion, which includes the opening of its own online shop, a new poster book and a line of premium coffees. 

Following that brand branching, the team has also expanded the Cyclist Track Days event that occurred in 2018 and three years before that, as it has seen a growing popularity. This year, 14 leading bike brands will be showcasing their products in London, Castle Combe, Leeds and -for the first time- Scotland. 

Dharmesh Mistry, Publishing Director, Lifestyle Division at Dennis, said: “We’ve worked closely with key brands in the market to make this launch come to life. Feedback from manufacturers has been hugely positive and we look forward to receiving the same from readers.”