Leo Burnett London leads the UK entries in the Press Lions category at Cannes for its arresting magazine media campaign with Cosmopolitan.
The advert features a picture of a young girl suffocating – mocked up as if it is the magazine’s cover – to raise awareness about honour crimes.
The picture represents the story of Shafilea Ahmed, whose parents suffocated her with a plastic bag in front of her siblings in September 2003 for supposedly bringing shame on her family after she refused to agree to an arranged marriage.
Leo Burnett London has been shortlisted with two entries for its work for Karma Nirvana, the charity that supports victims of honour crimes and forced marriages. In total, the UK has 36 entries shortlisted across this year’s Press Lions category at Cannes.
A&E/DDB was shortlisted nine times for its work for Harvey Nichols and six times for its work for Mars and Temptations Cat Treats.
Ogilvy & Mather London’s entries were for its work for the charity 28 Too Many.