Consumer ABCs: trusted content delivers robust numbers for publishers
Latest ABC figures released this week, reflect the value magazine media still retains as a trusted medium for specialist communities.
Despite the impact of the cost of living crisis and supply chain challenges, a number of major and growing titles remained resilient.
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Sajeeda Merali, CEO, PPA commented: “The desire for good quality, longer form content that supports the interests and values of readers is well served by magazine brands. Despite a challenging economic environment, the publishing industry continues to evolve, innovate, and demonstrate its multichannel appeal to consumers and businesses. Our members are always thinking about how they can continue to thrive and future-proof their businesses in relation to the changing landscape, and content written by knowledgeable journalists and trusted content creators sits at the heart of that.”
Chris Duncan, CEO of UK Publishing, Bauer said: “These set of results demonstrate the robust performance of our portfolio, despite the challenging market conditions that our industry faced in 2022. We’ve seen newsstand sales perform solidly in most areas and this has given us a foundation to strengthen our digital and international offerings. We will continue to invest in our content as well as our editorial and membership platforms in 2023 and allow the brilliant talent across our business to shine. We also look forward to working collaboratively with our partners and advertisers to deliver consistent results for their businesses through these challenging times. Finally, thanks as ever to the millions of readers who made these results possible.”
Duncan Tickell, Chief Revenue Officer, Immediate Media: “Despite the difficult economic climate, our trusted, quality brands continue to entertain and engage large audiences, whilst growing reach across more platforms than ever before. Our subscriptions business continues to perform strongly across print and digital editions, complemented by our our Food, Gardening, and History apps.”
Andy Marshall, Group Managing Director, Our Media: “With audiences looking to consume our content across a variety of channels, we’ve been fast building our digital first strategy, including a strategic partnership with Apple News, which is helping deliver impressive results. BBC Science Focus has seen a 130% digital increase, Cycling Plus’ digital edition has had an uplift of just over 50%, and our specialist brands BBC Sky at Night and BBC Wildlife have also had promising digital edition growth.”