Condé Nast Britain has premiered Vogue Presents The Minions, the first short film produced by its new video division.
The short is now live and has been produced in partnership with Universal and Illumination Entertainment.
Presented by Vogue International Editor Suzy Menkes, the film features interviews with fashion designers Domenico Dolce & Stefano Gabbana, Rupert Sanderson and Giles Deacon, jewellery designer Stephen Webster, Creative Director of Lanvin Alber Elbaz, milliner Stephen Jones and British Vogue Editor-in-Chief Alexandra Shulman discussing the influence of The Minions.
Wil Harris, Head of Digital of Condé Nast Britain, said: “Video is a key strategic opportunity for us, and with our dedicated team we will be evolving content for a new generation, as well as for our existing audiences.
“Translating the editorial vision of the Condé Nast media brands into successful and engaging video content begins with Vogue, GQ will be the next to launch a video channel, followed by Glamour and Wired.”
Further Vogue Video content released in the coming weeks will include a series of ‘Inside the Wardrobe’ films presented by Vogue Contributing Fashion Editor Bay Garnett.