Bauer Media has announced the launch of Adventure, a new creative agency that will deliver bespoke campaigns for commercial partners.

The company said ADVENTURE will harness the content and marketing talent across Bauer Media for the benefit of agencies and brands, but will also provide the opportunity to deliver campaign activity outside the Bauer Media portfolio.

ADVENTURE will be led by Lucy Banks, Bauer’s Executive Creative Director, who is supported by a team that includes several new recruits.

Paul Fulberg, who has held positions at Grey, CORD Worldwide and FRUKT, takes up the role of Business Strategy Director, and Richard Moore, previously Head of Content at Microsoft Advertising, has been named as Digital Content Director.

They are joined by award-winning Creative Directors Ravi Beeharry and Andy Mancuso, who bring over 15 years’ experience in blue chip advertising agencies.

Paul Keenan, CEO, Bauer Media UK, said: “ADVENTURE will offer our commercial partners innovative and bespoke communication and marketing solutions adding further depth to our creative offer. The combination of this focused talent and the insight and creativity across our business, along with the quality and influence of our brands makes for a highly potent mix, and will enable brands to make good things happen.”

Bauer Media’s creative team has already delivered campaigns for brands including O2, Cancer Research UK, Channel 4, Matalan, Microsoft and GOV.UK’s Business Innovation and Skills department. Current clients include Telefonica UK, HRA-Pharma (EllaOne), Tommy’s and Lifetime/A+E Networks UK.