Bauer Media has announced a year-long, multi-platform campaign with Post Office.
Starting this week, the partnership activity will run across multiple Bauer Media brands, including radio, press, web, mobile and social.
Through the partnership, the Post Office will be able to highlight its range of services across Money, Travel, Home and Mails and show how a heritage brand continues to be relevant today.
The campaign is focused around how the Post Office helps their customers get life’s important things done.
Alongside commercial radio activity, the wider Bauer Media audience will be leveraged through long and short form editorial partnerships in Closer and Yours.
Mindshare UK have been responsible for the creation, negotiation, and evolution of the partnership. This is their biggest partnership to date with Bauer Media.
Simon Kilby, Group Commercial Director, Bauer Media, said: “This partnership with Post Office perfectly demonstrates our ability to align our business objectives with those of brands and putting our content experts at the heart of the campaign to produce best-in-class creative output and consumer engagement.
“We consistently strive to ensure clients and agencies are served commercial solutions quicker, better and easier – and Post Office share this ambition.”