Bauer Publishing, the team behind many of the UK’s puzzle titles, has launched a new puzzle magazine containing brain training and traditional puzzles produced exclusively for Asda in partnership with Alzheimer’s Society.

Asda Brain Boost is a compilation of memory games, mindfulness pages and classic puzzles to engage both the left and right sides of the brain. The magazine aims to encourage readers to develop and improve their cognitive skills, with beat-the-clock challenges and puzzles with increasing levels of complexity.

Exclusively sold in Asda, every Asda Brain Boost sale, priced at £3.50 each, will see 52p donated to Alzheimer’s Society.

John Simmonds, Publisher at Bauer Media said, “We are thrilled to be working with Asda and to be extending our relationship with Alzheimer’s Society, who do such important work in supporting those people who are affected by dementia.”

Kate Lee, Chief Executive Alzheimer’s Society said, “There are 900,000 people living with dementia in the UK and whoever you are, whatever you are going through, Alzheimer’s Society is here to help. We’re delighted to have the opportunity to raise some much-needed funds for our work in this fun and unique way. This magazine is a one-stop puzzle shop and with its variety of puzzles and difficulty ratings, there’s something for everyone.”

Emily Stevens, Asda News & Magazines Buying Team said, “The ASDA News & Magazines buying team are delighted to support the launch of ASDA Brain boost. Bauer Media have provided a brilliant opportunity to raise money for Alzheimer’s Society. By retailing this product exclusively in our stores, we hope to aide this initiative in raising funds for a charity close to many hearts.”