Apple magazine ad claims Grand Prix at Cannes
The ads were placed on the back cover of several national magazines in the US, including Time Inc.’s Time magazine, and Condé Nast-owned Wired and The New Yorker.
The adverts showed the tablet at actual size, with its display featuring the actual front cover of that issue of the magazine.
Elsewhere in the press category Adam & EveDBB claimed a Silver Press Lions award for its work with Harvey Nichols.
The London-based shop also claimed silver for its Harvey Nichols Christmas campaign and for its work for Mars, Temptations Cat Treats.
In total A&E/DDB was shortlisted nine times for its work for Harvey Nichols and six times for its work for Mars.
The UK had 36 entries shortlisted across this year’s Press Lions category at Cannes.
