The collaboration – brokered by OMD – sees a special Lidl Christmas section created for the Good Food app, with exclusive holiday recipes crafted by the in-house Good Food team. It also features bespoke marketing ads showcasing Lidl’s holiday creative.

Cath Waller, MD Advertising, Immediate commented, “We are delighted to welcome Lidl GB as the very first sponsor of the Good Food app. This partnership is a testament to the strength of the Good Food brand and its ability to connect with audiences in meaningful ways. Lidl’s festive campaign brings incredible value to our users, and we couldn’t be more excited to collaborate on this magical Christmas experience. A huge thank you to everyone involved in making this landmark sponsorship a reality.”