Grazia has published a special fashion issue that celebrates the British fashion industry and how the global pandemic is changing the way both brands and customers are viewing luxuries right now.
The magazine has replaced its normal red-carpet fashion shoot with specially commissioned artworks that will be auctioned off for COVID-19-related charities.
The three covers have been created by acclaimed British fashion designers Erdem and Richard Quinn for the newsstand issues and Instagram artist Sara Shakeel for the subscriber issue. Erdem’s original sketches will be auctioned off to benefit the Emergency Designer Network and Richard Quinn’s will be auctioned off to benefit #VisorArmy, a group of designers and milliners making PPE for frontline healthcare workers.
The issue itself is dedicated to how the fashion industry is working together through the current lockdown, including interviews and reports from Caroline Rush, Chief Exec of the British Fashion Council, and Livia Firth, Co-founder and Creative Director of Eco-Age. The issue will explore how brands and creatives have rallied to make PPE for frontline workers, why the industry’s designers are reassessing their values in quarantine, how the pandemic could alter the industry’s environmental practices for the better, and what all of this will mean for our lives and wardrobes.
Hattie Brett, Grazia Editor said, 'What does luxury mean in the age of COVID-19? That is the concept we wanted to explore in this special issue of Grazia. When we spoke with some of the British fashion industry’s leading creatives, it’s clear we’ve all developed a new appreciation of nature. We are delighted designers Erdem and Richard Quinn have created illustrations around the theme of nature for this special issue of Grazia – and that we are auctioning the original sketches to raise money for two relief funds providing essential PPE equipment for frontline workers. The Covid outbreak has evidently been challenging for the industry, but it’s amazing to see what brands and creatives have done and how they’ve all come together to fight back.'
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