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SPOTLIGHT 2017

On Tuesday 18th July, Soho’s Vinyl Factory was transformed into an interactive exhibition as Magnetic launched Spotlight – an initiative designed to shine a light on an exclusive selection of the most creative, effective and collaborative ad campaigns featured in magazine media.

Working in partnership with Bauer, Dennis, Haymarket, Hearst, Immediate Media, Time Inc. and Shortlist, the first Spotlight event was designed to inspire agencies and advertisers by showcasing the innovative opportunities available to brands working with magazine media from the last 12 months.

Spotlight breaks down the campaigns into 11 distinct categories, including Best Branded Content, Best Use of Digital and the Best Media Owner Collaboration of the year and the work in these categories demonstrated the ability not only to create meaningful conversations, but achieve significant and demonstrable results and engagement metrics.

On the night we were joined on stage by Campaign’s deputy editor Maisie McCabe, who chatted about successful partnerships with Client of the Year – Very’s Becky Hardman, along with Lotte Jeffs of Elle and Lucie Cave of heat brands. Full details of the campaigns can be seen and pictures from the evening can be viewed below.

CLIENT OF THE YEAR: VERY

Agency: Dentsu Aegis, Vizeum UK

Magazine media: Elle, Cosmo, Look, heat

Publisher: Bauer, Hearst, Time Inc.

Client of the Year - Very.co.uk

NEWCOMER TO MAGAZINES: FITBIT

Agency: Zenith
Magazine media: Men’s Fitness, Women’s Fitness, Alphr, Coach
Publisher: Dennis

FitBit

MULTI-PLATFORM DELIVERY: SEAT ATECA

Agency: PHD
Magazine media: What Car, Autocar
Publisher: Haymarket

MULTI-PLATFORM DELIVERY - HAYMARKET FOR SEAT

MEDIA OWNER COLLABORATION: MATALAN

Agency: client direct/Electric
Magazine media: Look, Now, Woman, Marie Claire
Publisher: Time Inc.

Matalan

MOST EFFECTIVE DATA-DRIVEN CAMPAIGN: AUDEMARS PIGUET

Agency: client direct
Magazine media: Esquire
Publisher: Hearst

MOST EFFECTIVE DATA DRIVEN CAMPAIGN FOR AUDEMARS PIGUET

BRAND ALCHEMY: UNIVERSITY OF READING

Agency: client direct
Magazine media: NME
Publisher: Time Inc.

BRAND ALCHEMY - UNIVERSITY OF READING

BEST USE OF VIDEO: HEINZ

Agency: OMD
Magazine media: BBC Good Food
Publisher: Immediate Media

BEST USE OF VIDEO - IMMEDIATE FOR HEINZ

BEST USE OF DIGITAL: NOT ON THE HIGH STREET

Agency: client direct
Magazine media: Red, Elle, Bazaar, Esquire, Country Living
Publisher: Hearst

BEST USE OF DIGITAL - NOT ON THE HIGH STREET

BEST USE OF LIVE: CHAMBORD

Agency: SMV
Magazine media: Stylist
Publisher: Shortlist Media

cHAMBORD

BRANDED CONTENT: OFFICE

Agency: client direct
Magazine media: Grazia
Publisher: Bauer

BRANDED CONTENT - OFFICE

STRATEGIC ALLIANCE OF THE YEAR: HP

Agency: M2M and PHD
Magazine media: PC Pro
Publisher: Dennis

Dennis and HP

Speakers

Maisie McCabe

Maisie McCabe

deputy editor
Campaign

Maisie McCabe

deputy editor
Campaign

Maisie McCabe is deputy editor at Campaign. Prior to being promoted to deputy editor in December 2014, she was news editor across Campaign and Media Week. Maisie has been shortlisted for Writer of the Year and Columnist of the Year at the PPA Awards.

Becky Hardman

Becky Hardman

Brand Lead - Very Exclusive & Very.co.uk
Shop Direct

Becky Hardman

Brand Lead - Very Exclusive & Very.co.uk
Shop Direct

Becky Hardman graduated from Leeds University with an International BA in English in 2006 and has spent the past 11 years in various marketing roles in the North West. She spent a couple of years agency side before moving to Shop Direct and has now been there for 8 years.

Becky has held a variety of roles within the brand team at Shop Direct, including responsibility for content and social media. Most recently she was Brand Manager on Shop Direct’s newest brand, Very Exclusive. A luxury brand retailer that launched in February 2015. Becky recently moved back into the Very.co.uk team as Campaign Manager for Clothing and Footwear – Responsibility for above the line campaigns across TV, print and outdoor

A proud Northerner and fashion lover!

Julian Linley

Julian Linley

Entertainment Expert
Entertainment Expert Consultant

Julian Linley

Entertainment Expert
Entertainment Expert Consultant

Simon Cook

Simon Cook

Director of Awards
Lions Festivals

Simon Cook

Director of Awards
Lions Festivals

Sue Todd

Sue Todd

CEO
Magnetic

Sue Todd

CEO
Magnetic

Sue Todd launched Magnetic, the marketing agency for magazine media, in March 2015, to help customers get the very best return from their advertising spend with magazine media. Working with the UK’s largest consumer publishers, Sue and the Magnetic team have a remit to champion the power and vitality of magazine media in all its forms to the marketing and advertising community.

Sue began her career at EMAP in the research team, working through the ranks to become Marketing and People & Culture Director. From there she spent two years as Marketing Director at CBS Outdoor (now Global), before running specialist brand and culture consultancy Wonder for seven years, where her clients included Channel 4, Harrods, MEC, Primesight and Grey.

She is a non-exec Director on the board of The Big Issue and in her spare time enjoys the theatre, podcasts, singing and cycling.

@SueTodd2
@magneticmedia

Lotte Jeffs

Lotte Jeffs

Creative Director
Ogilvy & Mather

Lotte Jeffs

Creative Director
Ogilvy & Mather

Lotte Jeffs is a Creative Director at Ogilvy & Mather. Prior to this she was the Acting Editor-in-Chief and Deputy Editor at ELLE. In 2016 Lotte won the PPA Writer of the Year Award and continues to write freelance for the national press.

@LotteJeffs

Lucie Cave

Lucie Cave

Editorial Director (Commercial Content)
Bauer Media

Lucie Cave

Editorial Director (Commercial Content)
Bauer Media

Lucie is an award-winning editor and journalist with over 12 years’ experience in the media industry. As Editorial Director for heat, Lucie has grown the iconic title to become a multi-platform brand spanning radio, online and print. As Creative Editorial Director for Bauer Media, she uses audience insight and instinct to drive client solutions across leading brands including Grazia, Empire, Kiss and Absolute Radio and she is the driving force behind Bauer Media’s mental health campaign wheresyourheadat.org.

Not just an innovative and talented journalist, Lucie is also an experienced broadcaster. Her first on-screen presenting was on youth channel Trouble and since then has presented and produced for 4music and heatworld.com, as well as hosting her own heat radio show. She is a sought-after media pundit and a regular showbiz correspondent – with slots on This Morning, and NTA’s and E! to name a few.

She is famed for her range of exploits – all in the name of heat – such as becoming Simon Cowell’s most diminutive bodyguard for the day, appearing in The Only Way is Essex and co-writing an Episode of Hollyoaks. Lucie is also the ghostwriter behind several Sunday Times best-selling autobiographies including Joey Essex’s ‘being reel’ and Charlotte Crosby’s ‘me me me’ and Dani Dyer’s ‘What Would Dani do?’. She is also an influencer in her own right with over 44K followers on social media. 

Nikki Lindman

Nikki Lindman

Associate Creative Director
Bartle Bogle Hegarty London

Nikki Lindman

Associate Creative Director
Bartle Bogle Hegarty London

Lindman is one of the industry’s most highly acclaimed creative directors. After nearly two years in research, she saw through the production of her first Axe commercial. Lindman led BBH’s pro-bono "Soho not SoSo" project, campaigning against Soho’s gentrification with 20 global artists including Sir Peter Blake. She has won an array of awards, including at Cannes, the British Arrows, the Campaign Big Awards and D&AD.

 

Jamie Toward

Jamie Toward

Managing Partner
Karmarama

Jamie Toward

Managing Partner
Karmarama

Jamie describes himself as working at the collision point between Technology, Data and Creativity. Jamie is currently Managing Partner at Karmarama, the integrated agency that is part of Accenture Interactive. Previously Jamie has been Head of Content at MEC (the WPP Media Agency) and Board Account Director at Redwood (Omicom’s largest content agency). He’s had the good fortune to work with great clients throughout his career and is proud of the fact that the content work for Unibet from Karmarama currently holds the accolade of being the Grand Prix holder at the Direct Marketing Association Awards as well as winning Gold at the International Content Marketing Awards.

https://www.linkedin.com/in/jamietoward/

@crail2tail

SPOTLIGHT 2017

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