On Tuesday 18th July, Soho’s Vinyl Factory was transformed into an interactive exhibition as Magnetic launched Spotlight – an initiative designed to shine a light on an exclusive selection of the most creative, effective and collaborative ad campaigns featured in magazine media.
Working in partnership with Bauer, Dennis, Haymarket, Hearst, Immediate Media, Time Inc. and Shortlist, the first Spotlight event was designed to inspire agencies and advertisers by showcasing the innovative opportunities available to brands working with magazine media from the last 12 months.
Spotlight breaks down the campaigns into 11 distinct categories, including Best Branded Content, Best Use of Digital and the Best Media Owner Collaboration of the year and the work in these categories demonstrated the ability not only to create meaningful conversations, but achieve significant and demonstrable results and engagement metrics.
On the night we were joined on stage by Campaign’s deputy editor Maisie McCabe, who chatted about successful partnerships with Client of the Year – Very’s Becky Hardman, along with Lotte Jeffs of Elle and Lucie Cave of heat brands. Full details of the campaigns can be seen and pictures from the evening can be viewed below.
CLIENT OF THE YEAR: VERY
Agency: Dentsu Aegis, Vizeum UK
Magazine media: Elle, Cosmo, Look, heat
Publisher: Bauer, Hearst, Time Inc.
NEWCOMER TO MAGAZINES: FITBIT
Agency: Zenith
Magazine media: Men’s Fitness, Women’s Fitness, Alphr, Coach
Publisher: Dennis
MULTI-PLATFORM DELIVERY: SEAT ATECA
Agency: PHD
Magazine media: What Car, Autocar
Publisher: Haymarket
MEDIA OWNER COLLABORATION: MATALAN
Agency: client direct/Electric
Magazine media: Look, Now, Woman, Marie Claire
Publisher: Time Inc.
MOST EFFECTIVE DATA-DRIVEN CAMPAIGN: AUDEMARS PIGUET
Agency: client direct
Magazine media: Esquire
Publisher: Hearst
BRAND ALCHEMY: UNIVERSITY OF READING
Agency: client direct
Magazine media: NME
Publisher: Time Inc.
BEST USE OF VIDEO: HEINZ
Agency: OMD
Magazine media: BBC Good Food
Publisher: Immediate Media
BEST USE OF DIGITAL: NOT ON THE HIGH STREET
Agency: client direct
Magazine media: Red, Elle, Bazaar, Esquire, Country Living
Publisher: Hearst
BEST USE OF LIVE: CHAMBORD
Agency: SMV
Magazine media: Stylist
Publisher: Shortlist Media
BRANDED CONTENT: OFFICE
Agency: client direct
Magazine media: Grazia
Publisher: Bauer
STRATEGIC ALLIANCE OF THE YEAR: HP
Agency: M2M and PHD
Magazine media: PC Pro
Publisher: Dennis
