Power of Print

Magnetic CEO Sue Todd will be joining the Power of Print seminar on November 3. See below for full agenda

Session 1 – Add Print, Add Power

The morning session will be essential viewing for all those involved in the production and use of printed media.

Charles Jarrold, CEO of the British Printing Industries Federation (BPIF), will start the session with a succinct overview of the industry, the challenges faced in 2020, and the opportunities on the horizon.

Following Charles will be two of the leading voices from the publishing sector who will each present their views on print’s place in a post pandemic world.

Sue Todd, CEO of Magnetic, the magazine media marketing agency, will be sharing new insight from Magnetic and Kantar that looks at how advertisers can use magazine media to build stronger and more meaningful connections with their target audience and, in turn, boost sales.

Representing newspapers, Denise Turner, Insight Director at Newsworks, will present the findings from their latest major research study into the value of trusted news sources as reader numbers have reached record new highs. In a world awash with fake news and misinformation, Denise will explore the unique and trusted role that news brands are increasingly playing in today’s society.

The fourth morning speaker, covering the channels of doordrop and direct mail, will be Mark Davies. Mark leads the doordrop division of delivery giant Whistl and will share his views on how the pandemic turned out to be a tipping point for Facebook. Mark will share how the audience at home taught a new generation of marketers a thing or two about print marketing.

The morning session will provide ample opportunity for questions for the speakers, with Darryl Danielli, Editor of PrintWeek, mediating the Q+As.

Session 2 – The Big Picture

The afternoon session will feature renowned speakers from some of the world’s largest organisations.

Aisling Ryan heads up The Corporate Practice at WPP, the world’s largest advertising agency group, which specialises in providing global advisory services to corporate, government and NGOs. A seasoned strategist passionate about transforming global societal problems, Aisling will explore the future of print in a sustainable world while maintaining its unique and emotive role in our everyday lives.

As has become customary at the Power of Print in recent years, a speaker representing a brand’s packaging strategy will join the bill. This year the seminar will welcome Cedric Moulin, Packaging Platform Manager at Nestle, the world’s largest food & beverage company. Cedric will share Nestle’s sustainability commitment and their strategy to move towards more sustainable packaging, including the introduction of paper wrapping for the YES!^® and Smarties^® bars.

The world is recovering from the severe economic impacts induced by Covid-19. Barring a renewed wave of infections, the recovery should continue, but the world in future will not look quite the same. Andrea Boltho, Emeritus Fellow of Magdalen College, Oxford, and Director of Oxford Economics will provide an important and highly informative analysis of the UK and European economies. The final speaker and closing the afternoon session will be Jonathan Tame, Managing Director of global advocacy group Two Sides. The Two Sides campaign has successfully been busting the myths about paper for nearly 15 years. Jonathan will present the hugely popular Love Paper initiative and explain how businesses and brands can use the new consumer-friendly Love Paper logo to help promote the sustainability of print and paper.

A Must-Attend Event

Mark Lawn, Director of Professional Print Solutions, Canon Europe, says, “Canon are extremely excited to be part of a completely virtual Power of Print seminar for the first time in this special event’s 10-year history. As an industry, we need to be even more agile, considering new services and new approaches. The seminar provides a perfect platform for learning and inspiration.”

Not limited by capacity, geography, or even cost, the virtual seminar offers an excellent opportunity for all members of the print, publishing and allied industries to join and unite in knowledge.

Charles Jarrold, Chief Executive of the BPIF, adds, “This year’s Power of Print virtual seminar is a must-attend event for everyone in the industry. Whether you are a chief executive, sales manager, or apprentice, there will be information which will surely inform and inspire after an immensely challenging year.”

Access to the Power of Print virtual seminar costs just £29 per attendee for members of Two Sides and the BPIF and £39 for non-members. 3 tickets can be purchased for the price of 2. For more information and to book access to the seminar, please visit www.powerofprint.info