The New Influencer Ecosystem
On Wednesday 25th January, we were delighted to host an array of fashion and beauty brands, agency bods and publishing heads at The Hospital Club for a reveal of our new research project 'The New Influencer Ecosystem'.
This latest insight takes a look at the way different influencer segments behave, and takes a deep dive into how content was shared around London Fashion Week.
DOWNLOAD THE DECK HERE
Panel Discussion: The Role of Influencers in Magazine Media Ecosystems
Our panel included the editors of Cosmopolitan - Farrah Storr, Marie Claire - Trish Halpin and Grazia - Natasha Pearlman, and the session was moderated by Justine Southall, managing director, Fashion and Beauty - Time Inc UK
- Farrah Storr, editor-in-chief, Cosmopolitan
- Trish Halpin, editor-in-chief, Marie Claire
- Natasha Pearlman, editor, Grazia
Thanks so much to all that came along, it was great the see the following brands represented:
Selfridges, L'Oreal, Debenhams, Aquascutum, Lindex, Karen Millen, Revlon, John Lewis, GAP, UGG, Nars, Luxottica, Diesel, French Connection, Lacoste, River Island, Estee Lauder, Safilo, Jigsaw, Amazon Fashion, OFFICE, Pandora, Clarins, Burberry, Schuh and Kurt Geiger.
And names out of the hat for the fashion week tickets and magazine subscriptions were:
London Fashion Week tickets
Diana Rosca, ZenithOptimedia
Emily Wright, French Connection
Antoine Levy, Nars Cosmetics
Eniola Ogunnaike, Lacoste
Lizzy Morton, Debenhams
Xander Kaplan, Revlon
Elise Hamer, Aquascutum
All the pictures from the morning can be viewed on our flickr gallery here.
DownloadsThe New Influencer Ecosystem.pdfThe New Influencer Ecosystem.pptxFULL REPORT: The New Influencer Ecosystem.pdf
PPA Festival 2019
March 2019 | Spark North 2019 | HOME Manchester
November 2018 | Spark 2018 | Bloomsbury Ballroom, London
September 2018 | Home Truths | The Hospital Club, London
June 2018 | Spotlight Awards 2018 | The Vinyl Factory, London
May 2018 | Media 360 | The Grand, Brighton
May 2018 |The PPA Festival| Tobacco Dock, London
March 2018 | AdWeek Europe | London
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