Kerrygold Butter
Tasty looking partnership with Kerrygold and Olive. Anything with recipe inspo gets our attention.
Highlights & Insights – Nicola Bates, Bauer
Nicola Bates, chief commercial officer, picks out her highlights from the year, and what to look forward to in 2025.
Highlights & Insights – Ben Chesters, Hearst UK
Ben Chesters, MD Clients, shares the successes of 2024, and hints at what’s ahead.
Savour success: how trusted editorial brands offer a feast of opportunities for food & drink advertisers
Gareth Jones, Data and Insights Manager at PPA Magnetic, looks at what the latest Ipsos iris data tells us about online food, drink, and lifestyle content.
Yorkshire Tea
Big fan of both. Good to see Decaff getting its moment.
Mermaid Gin
Need to sample this gin (and keep the bottle afterwards)
Paxo
Reviewing food ads over a lunch break is never a good idea. Is it ok to have stuffing balls on their own for lunch? On a Tuesday?
Penfolds
Nice collab with NIGO. Will be adding this to the Easter shopping list.
Fortnum & Mason
Slightly obsessed with all F&M ads. Leaving this copy of Grazia open at the relevant page as a huge hint.
Quaker
Love porridge. Love the realness of this ad.
Tesco
What do we love more than prawns? Giant prawns. Yes please Tesco.
Maldon Sea Salt
< drool > Pretty sure we can see the steam coming off this page.