Brand is back: why magazine media makes the perfect partner
Following the recent report from Enders Analysis ‘The Measure of Value: Brand Advertising in the Balance’, customer strategy and insight specialist Amanda Wigginton looks at the need for advertisers to balance brand building with activation advertising, and how magazine media can help achieve better financial return. Correct the balance now The report shows that brand […]
Planning for Christmas
Magnetic’s insight manager Gareth Jones takes a look at Christmas ‘22 and how magazines were there for consumers
Nike: Everone’s Game
Hearst helped Nike build a legacy around their sponsorship of the Lionesses at the UEFA Women’s EURO 2022
Dulux: Heritage
Dulux have nailed the brief. Interior design is more than aesthetics, it’s how it makes you feel (the same as marketing, really).
Maldon Sea Salt
Summer on a plate. Say no more, just pass the cake.
White Stuff
Classically cool. Wherever you’re spending summer, White Stuff has your wardrobe sorted.
Assos
Whatever the conditions, whether you’ve got the right gear or not can make all the difference. This cinematic photograph is making us feel like even we could be unstoppable.
Mango: Simon Miller collaboration
Effortless and chic – how we wish we felt and looked during summer! This collaboration elevates high street into high end.
Pink Lady Apples
Sometimes, nothing can beat a crisp apple – the satisfying crunch, the initial tang followed by perfect sweetness. This magazine ad makes sure that the iconic Pink Lady really is the seasonal star of the show.
Science in Sport
Smart subversive imagery to pique intrigue.
Go Compare
Who knew insurance could look so good – Go Compare’s new branding is hitting all the right notes!
Heathrow Airport
We can already feel the sun on our face, and the sea breeze in our hair. Whisk us away Heathrow.