Pink Lady
We love a Pink Lady and we love these Pink Lady ads. Latest in a strong creative series.
White Stuff
Previous Magnetic Spotlight award winner White Stuff getting us in a spring mood (but it’s the UK so obviously it involves a raincoat)
Chanel
Chanel was Magnetic’s Client of the Year at the recent Spotlight Awards. 2023 saw them increase their use of premium positions in print but also dominance of luxury publisher beauty channels online. Chanel – along with its agency PHD – has long recognised the value of publisher brands and their ability to engage, connect and […]
Lu
Mmmmm. Thanks goodness dry January does not apply to chocolate biscuits.
Crystal
For those that like the Apres part of skiing. Also liking the immediacy of the QR code. We may have accidentally booked a holiday.
Renault
Lots about this that grabbed our attention. Bright colour on a gloomy Jan day. Great strapline. An electric car is on our lust list. Good to see Elle featuring this ad as well as key car brands.
Pooky
New year, new resolution to finally give the flat a makeover. Yes please to this lighting.
Sandals
Room for one more in that pool? Sandals has used magazine media to great effect, effectively partnering with a variety of brands to target different demographics. Here using Cosmo to engage a younger female audience.
Virgin Atlantic
Yes please. Everything about this screams BOOK A HOLIDAY NOW. It’s minus 3 outside and we want some of that sunshine.
Oxford Landing
With many folk looking to ease up on the alcohol in Jan, this caught our attention. A lower cal wine targeting the readers of Olive, delicious and BBC Gardeners World. *does this mean we can have twice as much? – asking for a friend.
La Roche Posay
After the excess of the festive period and recent harsh weather, we could all use some of this. Can we bathe in it?
Activia
Hearst boosted consideration (+15%), favourability (+26%) and purchase intent (+27%)