Kerrygold – Going Gold

The Challenge Kerrygold sought to drive brand awareness and shine a spotlight on the superior taste and quality of its salted butter. Beyond simple product recognition, the brand wanted to position itself within everyday occasions to create a genuine emotional connection with a food-loving audience. The brief needed a strategy that would give Kerrygold significant […]

Your chance to win £500

To enter the prize draw, all you need to do is sign-up for our monthly PPA Magnetic newsletter and register your interest to find out more about Atria, the new premium brand-safe marketplace from leading magazine publishers.

Warner Hotels

The Challenge Warner Hotels is renowned for its nationwide portfolio of historic buildings, beautiful gardens, and luxurious facilities. However, the brand faced a specific objective: they wanted to expand their reach and appeal to a fresh audience who had never experienced a Warner break before. The brief required more than just traditional advertising; it needed […]

Taylor & Colledge

Immediate boosted prompted awareness (+113%) for Taylor & Colledge

Bauer Media and Surf partner on multi-platform campaign to launch Magnifi-Scent Wash

Bauer Media has partnered with Surf on a multi-platform campaign to launch the brand’s new Magnifi-Scent Wash laundry detergent. The campaign was designed to engage young women with fast-paced lifestyles by highlighting the product’s ultra-speedy 15-minute wash cycle and its long-lasting, fragrance. At the heart of the campaign was a nod to the target audience’s love of binge-worthy […]

Range Rover

A stylish car deserves some stylish brands

John Lewis

Did somebody say winter wardrobe update?

Estée Lauder x M&S

Trusted editorial brands are a great home for other trusted brands. And this is a great prompt (excuse) to grab a few new skincare items.

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