Connecting M&S with fashion conscious UK shoppers at scale
Marks and Spencer wanted to re-establish itself as a destination for fashion inspiration while driving consideration across Womenswear, Menswear, and Loungewear.
Delivered through Atria, M&S leveraged premium publisher environments and first-party publisher data to reach highly relevant audiences across trusted fashion, lifestyle and culture content.
The Mindshare team commented, “Atria helped us reach the right audiences in trusted premium fashion and lifestyle environments. Using publisher first-party data gave us confidence in where we were showing up, and the reporting showed that audience quality, not just scale, was driving stronger results.”
