Connecting Princess Cruises with affluent UK travellers at scale
Princess Cruises wanted to build brand awareness ad consideration by reaching high-value UK audiences. Delivered through Atria, the campaign combined the scale and quality of trusted editorial brands, across Bauer, Future, Hearst UK, HELLO!, Immediate, and Time Out.
Emma Kirkby, Senior Programmatic Account Manager at the7stars said, “Our work with Atria for Princess Cruises enabled us to reach our target audience across premium, trusted environments at scale. The setup process was seamless, one deal ID that opened the doors to an effective activation across high-quality publisher inventory.
The activity delivered a 40% stronger CTR than what we typically see from upper funnel display campaigns, pushing an engaged audience through the funnel to help deliver incremental sales for the client.”
