Online pilot will launch in November 2026 ahead of the official international launch of the full collection in February 2027
Time Out Group plc and Korean fashion business TBH Global has announced details of the licensed Time Out fashion and lifestyle brand, including its positioning, initial product categories and international launch plans.
Built around the concept “Designed for City Travellers”, the new brand brings Time Out’s unique understanding of the world’s great cities into fashion and lifestyle products designed for people who explore cities, whether travelling or as part of everyday urban life.
A limited selection of products will be released online in November 2026 as part of a pilot ahead of the brand’s official launch in February 2027. The pilot will include products across apparel, accessories and beauty and will allow TBH Global to test its global e-commerce platform ahead of the wider international rollout.
The apparel offer will initially comprise two distinct lines. The Apparel Collection will focus on versatile everyday pieces designed for contemporary urban lifestyles, while the Drop Collection will draw inspiration from Time Out’s extensive creative archive, including nearly six decades of magazine covers, campaigns, photography and editorial heritage.
The November pilot will include graphic T-shirts and products inspired by six cities – London, New York, Lisbon, Osaka, Barcelona and Seoul – alongside travel accessories and premium Korean body care products. The city-inspired lines reflect Time Out’s longstanding role in helping people discover and experience the best of cities around the world.
The partnership brings together two complementary areas of expertise. Time Out contributes a globally recognised brand with nearly six decades of authority in cities, culture, food and travel, while TBH Global brings extensive experience in fashion design, product development, manufacturing, distribution and retail.
The new Time Out fashion and lifestyle brand is designed to extend the relationship consumers already have with Time Out beyond its media platforms and physical Time Out Markets. The ambition is to create products that are recognisably Time Out while remaining relevant and useful in their own right – translating the brand’s knowledge of cities and urban culture into a new consumer category.
Following the November pilot, TBH Global plans to officially launch the full collection internationally in February 2027, including a broader apparel offer developed around the “City Travel Casual” concept, with additional products, markets and retail channels introduced over time. In South Korea, the brand will initially be introduced through pop-ups in department stores and shopping malls, followed by a gradual expansion of its offline retail presence.
Chris Ohlund, CEO of Time Out Group plc, said:
“Time Out has always been about experiencing the best of the city. For nearly six decades, we have helped people discover where to eat, what to see and what to do, whether they are at home or travelling somewhere new.”
“Our partnership with TBH Global gives us the opportunity to take that relationship into a completely new category. ‘Designed for City Travellers’ is a natural extension of what Time Out stands for – products inspired by the cities, culture and experiences that our audiences love.”
“TBH Global has the product expertise and international capabilities to translate the Time Out brand into a compelling fashion and lifestyle proposition, and we are excited to see the first collection launch later this year.”
Jong Wan Woo, CEO of TBH Global, said:
“Time Out is one of the world’s most distinctive city brands, with an extraordinary heritage and a deep connection to urban culture. We see a significant opportunity to combine that brand strength with TBH Global’s fashion expertise and international distribution capabilities.”
“Our ambition is to build a distinctive global lifestyle brand for people who love cities and travel. The first collections are just the beginning, and we look forward to developing the Time Out brand across new products, markets and channels over the coming years.”
The launch represents the latest extension of the Time Out brand beyond its core media and hospitality businesses, creating new ways for consumers to engage with Time Out while supporting the Group’s strategy to grow its global brand through carefully selected licensing and partnership opportunities.
