HELLO! announces the launch of a new YouTube series premised on trending GEO and SEO search queries in the fashion, beauty, and lifestyle space.
Style Surgery will be a fortnightly show, presented by super stylist Karen Williams in conversation with a rolling panel of guests from HELLO!’s in house editorial talent and its network of well-known voices.
The first two episodes feature Lauren Ramsay, H Fashion’s Digital Editor, Laura Puddy, Stylist and Broadcaster and Adeola Boyega, Makeup Artist and Beauty Expert, discussing the most pressing questions of the summer in conversation with Karen.
With a mandate to deliver a prescription to feel fabulous, the long form show is a snappy and informative format, leaning on Karen’s extensive experience and the expertise of her guests. With animations that highlight brand and product mentions throughout the show, the content is actionable and an extremely practical way for consumers to put the experts’ tips into motion and add to basket.
The content will be supported by a 360-marketing plan across the HELLO! brand universe reaching out to our 38 million strong community, including social edits to our 1 million plus audience, in-magazine and digital articles, syndicated content, and PR.
Style Surgery launched on HELLO!’s YouTube channel on Tuesday 11th August with the first episode, Summer Solutions: what to wear, where?
