Atria has appointed Adnami as its exclusive creative partner, bringing high impact creative formats and attention measurement capabilities to the marketplace. The partnership strengthens Atria’s proposition by enabling advertisers to combine Atria’s bespoke publisher audiences with a suite of high impact creative formats, all through a single point of access.
Launched earlier this year, Atria brings together some of the UK’s most trusted editorial brands from Bauer, Future, Hearst UK, Hello, Immediate and Time Out, reaching 33 million UK consumers.
Through the partnership, advertisers will be able to activate campaigns across Atria’s premium inventory using Adnami’s portfolio of premium formats designed to deliver impact and drive performance. Adnami’s high impact suite will be deployed seamlessly across participating publishers, making it easier for advertisers to access both scale and standout creative execution through a single touchpoint.
By buying through Atria, brands have a transparent route to activation that allows them to see exactly where their money goes, ensuring they are buying only authentic, high-quality ad placements within premium editorial environments.
Atria’s audience proposition is powered by first-party publisher data through Permutive, enabling privacy-first audience targeting in trusted editorial environments. The addition of Adnami means advertisers can now overlay Atria’s premium audience segments with high impact creative formats, creating campaigns that combine audience precision, creative impact and trusted environments.
The partnership also introduces attention measurement capabilities, giving advertisers deeper insight into campaign performance. This enables advertisers to optimise campaigns around genuine attention and better understand the impact of creative execution across Atria’s premium publisher network.
Nicola Bates, Chief Commercial Officer at Bauer Media and member of Atria said: “Atria was established to create a simpler, more powerful way for advertisers to access trusted editorial brands at scale, and the response from advertisers since launch has seen a strong pipeline of campaigns across the marketplace. The addition of new creative opportunities through Adnami further strengthens the appeal of Atria’s proposition.”
Stevie Antonioni, Managing Director UK, Adnami said: “Atria has built something special, a marketplace rooted in trust and quality at scale. Great creative and smart measurement go hand in hand, and becoming Atria’s creative partner lets us bring both to the editorial environments UK audiences value most.”
Matt Wilke, Head of Commercial Partnerships, MediaPlus, House of Communication UK said: “Atria brings together some of the UK’s most trusted editorial brands in a single premium marketplace, which is exactly the kind of quality, brand-safe environment advertisers increasingly want to access at scale. The addition of Adnami as a high impact creative and attention measurement partner is a positive step, helping agencies connect premium environments with more engaging creative formats and clearer evidence of attention. For advertisers looking to invest in quality, that combination is a valuable one.”
For more information visit atria.co.uk or email info@atria.co.uk
