If you’d like to watch any of the content from #Spark21, the session videos are below.
Contact us with any questions via hello@magnetic.media
Introduction from Sue Todd, CEO, Magnetic (6 minutes)
Intentional Attention: how to harness the mindsets and behaviours that are here to stay
Pauline Robson, Managing Partner, Head of BLINK Consulting, MediaCom (15 minutes)
No attention, no impact: what is your attention game plan? (17 minutes)
Professor Karen Nelson-Field, Founder & CEO of Amplified Intelligence shines a light on how we can apply human attention measurement to drive towards a positive attention economy.
Panel session Beyond Advertising (35 minutes)
Hosted by Omar Oakes, news editor of Mediatel, with publishers Nicky Holt, managing director – commercial, Bauer; Jane Wolfson, chief commercial officer, Hearst; and Duncan Tickell, chief revenue officer, Immediate Media.
The Context Effect: a global neuroscience study on the value of contextual advertising
Shazia Ginai, CEO, Neuro-Insight (9 minutes)
Closing remarks (2 minutes)
Anna Sampson, strategy and insight director, Magnetic summarises key points from the morning