On Tuesday 6th Feb, we welcomed representatives from media agencies of the north to King St Townhouse in Manchester.
We revealed new insight conducted with MediaCom that looks to better understand the role trust plays and the implications for media brands and advertisers.
We also shared recent research into the dangers of short-termism on advertising effectiveness and discussed the role of context in the changing media landscape.
Pictures from the morning can be viewed here
Enders AnalysisView biography
Carat ManchesterView biography
Immediate MediaView biography
N Brown GroupView biography
Hearst UKView biography
Festival of MediaView biography
DownloadsA Matter of Trust.pdfShort-Termism: Causes, Consequences & Remedies (Exec Summary).pdfThe power of context.pdf
May 2018 | Media 360 | The Grand, Brighton
May 2018 |The PPA Festival| Tobacco Dock, London
March 2018 | AdWeek Europe | London
February 2018 | Motors Breakfast | Kings Place, London
February 2018 | Spark North | King St Townhouse, Manchester
November 2017 | Solving the Context Crisis | Soho Hotel
October 2017 | FIPP World Congress | Tobacco Dock, London
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