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On Tuesday 6th Feb, we welcomed representatives from media agencies of the north to King St Townhouse in Manchester.

We revealed new insight conducted with MediaCom that looks to better understand the role trust plays and the implications for media brands and advertisers.

We also shared recent research into the dangers of short-termism on advertising effectiveness and discussed the role of context in the changing media landscape.

Pictures from the morning can be viewed here 

Speakers

Douglas McCabe

Enders Analysis

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Sue Todd

Magnetic

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Heidi Kenyon-Smith

Carat Manchester

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Tom Bureau

Immediate Media

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Cath Ryan

N Brown Group

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Jane Wolfson

Hearst UK

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Jeremy King

Festival of Media

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Ffion Turner

MediaCom

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Anna Sampson

Magnetic

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