Magazine media creates enduring connections between brands and their audiences. This relationship is built on an inherent trust in the content and environment, as well as the expertise of the editorial teams, which in turn drives long-term KPI performance for advertisers.
Magazine media’s performance against long-term brand metrics has been well documented. Work with Millward Brown ‘Why being different still makes a difference’ revealed that magazine media in print form is the best performing channel in terms of driving a meaningfully different impact. Meaningful difference is Millward Brown’s framework for long-term brand equity. It’s a framework that helps to explain how brands sell the most, command the highest price premium and generate the most value share growth the following year. This study also found that magazine media is the most cost efficient channel at delivering a meaningfully different impact for brands.
This work was further substantiated by Magnetic’s ‘Metrics that Matter’ which looked at the contribution of all magazine media assets, print and digital, display and advertorial. It found magazine online environments are 41% more impactful on brand KPIs than other online environments. Given the debates about quality in online environments this is not surprising. Magazine media offers brands a quality context, and professionally edited content offers a better chance of creating deep relationships.
Magazine media offers brands a trusted environment, it is the most trusted media channel. Our ‘Rules of Attraction’ study looked at consumers enduring relationship with magazine media and found that only 2% of consumers didn’t trust magazine content. The closest competing channel was radio, scoring 8%, and the worst performing channel was Newsbrands at 25%.
DownloadsRules of Attraction.pptxMetrics That Matter - Full Report.pdfWhy being different still makes a difference.pdfWhy Magazine Media.pdf
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