Executive Vice-President & Head of Global Research Solutions
Graham is Executive Vice-President & Head of Global Research Solutions at Millward Brown, based in Warwick.
He studied experimental psychology at Oxford, and has worked for Millward Brown in Warwick, Chicago and London since 1992.
Graham has pioneered the integration of biometric and behavioural measures to mainstream brand and advertising research. In 2010 he founded the Consumer Neuroscience Practice, a business unit tasked with the integration of methods and findings from cognitive science into Millward Brown’s global offer. Since then, the business has delivered thousands of neuroscience-based projects to leading brand owners in every major market worldwide.
He now heads Millward Brown’s Global Research Solutions division, responsible for the development of Millward Brown’s core research protocols in ad and brand research, and the generating learning from those tools. His group’s current focus is on automated research solutions, and the integration of digital behavioural measurement into brand and ad research practice.
A frequent conference and media speaker, Graham has written and presented on an extensive range of topics, including building successful brands, consumer segmentation, brand elasticity, corporate reputation and emotion in advertising. He has published extensively about the benefits and pitfalls of neuromarketing, and on the implications of cognitive science for marketers.