New speakers including WIRED’s Sophie Hackford, ISBA’s Bob Wootton and Moat’s Shane Mullane have all joined Magnetic for SPARK 2015.

SPARK 2015 is Magnetic’s half-day event that will debate the evolving role for magazine media in a world of ever-reducing attention spans and overwhelming content.

A brand new piece of research from, in collaboration with Join the Dots, will also be launched at the event, putting a focus on the changing role that premium content plays for consumers and advertisers.

The line-up of speakers includes: 

> Paul Dolan, Professor of Behavioural Economics, LSE
> Pete Comley, Founder and Director, Join the Dots
> Sue Elms, EVP Global Brands, Millward Brown
> Mark Creighton, COO, Dentsu Aegis
> Jon Wilkins, Executive Chairman, Karmarama
> Douglas McCabe, CEO, Enders Analysis
> David Weeks, Executive Director Head of Advertising, The Week
> Victoria White, Commercial Content Director, Hearst
> Terri White, Editor-In-Chief, Empire
> Lucy Banks, Executive Creative Director, Bauer Media
> Dominic Mills, Media Commentator and MediaTel journalist
> David Brennan, Founder, Media Native

Each will share their thoughts on the evolving role of magazine media and a fresh perspective on the effect that declining advertising receptivity is having on brands.

Sue Todd, CEO, Magnetic, said: “In a world where declining attention and receptivity are all real challenges for brands and advertisers, we want to work with clients and agencies to explore the breadth of creative and effective possibilities that magazine media offer.

“SPARK, will act as a key forum for this discussion, led by a selection of industry experts. We look forward to seeing the wider media and advertising industry there!”

The event will also include insight from Dominic Mills, Media commentator and Mediatel journalist; David Weeks, Head of Advertising UK, The Week and David Brennan, Founder, Media Native, as well as Lucy Banks, Executive Creative Director, Bauer Media and Terri White Editor, Empire.

SPARK will took place on October 22nd at 8 Northumberland Place, WC2N 5BY.