Bauer Media brands are expressing how they are feeling and encouraging audiences to do the same by asking listeners and readers to take selfies of themselves and open up via social campaign aiming to remove the stigma of mental health and show audiences that they are not alone.
Brands including Grazia and heat will be sharing their photos on social media with the hashtag #WheresYourHeadAt and encouraging followers to do the same.
In addition to fuelling discussions around the topic of mental health, the campaign will drive audiences to Where’s Your Head At? to get advice, tips and access to exclusive articles to help people maintain a healthy mindset.
This follows previous campaigns Bauer Media brands have actioned since Where’s Your Head At? launched in 2018, with their Social Media Blackout on World Mental Health Day 2019 and their petition in partnership with Mental Health First Aid England and Natasha Devon on making it compulsory to have a mental health first aider at work.
Abby Carvosso Group Managing Director Bauer Media Advertising said, “At Bauer Media we prioritise the health and safety of our people and audiences, and that includes both physical and mental health. From our recent research we’ve seen that 91% of people have been listening to the radio and 76% of people have been reading magazines since they have been on lockdown, turning to our brands for both information and entertainment during this difficult time. We therefore want to use our influence and reach to speak up about serious issues like mental health and show the nation that it’s ok to feel the way they are, and they are not alone. We’re proud to be launching this social campaign with Where’s Your Head At? and continue to support our listeners and readers.”
To accompany the campaign, Bauer Media brands have set up special programming and editorial features over the next few weeks. Grazia’s latest issue, is focused on mental health, featuring exclusive interviews with Fearne Cotton and Marie Kondo. Grazia will also be hosting ‘Get Together with Grazia’ sessions on its Instagram featuring celebrities and influencers, providing help, advice and entertainment. The sessions kicked off on Friday 3rd April with a live DJ set from Mel C.
heat is kicking off a ‘heat retreat’ series of live feel good sessions. The first guest will be Russell Kane, providing his guide to surviving in self isolation.
For more information visit: wheresyourheadat.org
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