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Insight

Magazine media advertising is welcomed by consumers, offering brands a highly-creative, trusted and vibrant environment. The research, insight and studies below will show you how. Use key words in the search bar to pull up all the relevant studies. We've also added Slideshare to help you preview the work.

Attention Please

Attention Please

NEW RESEARCH: In an evolving media landscape we explore what's happening to consumer attention

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Articles

CHRISTMAS SHOPPERS: we take a look at 'Super Christmas Shoppers' and their spending habits

CAPITALISING ON CHRISTMAS: Three killer questions and analysis that will help to stress test your strategies

RULES OF ATTRACTION: the role of magazine media in consumers’ lives and the benefits to advertisers

AUDIENCE: a study from Dennis paints a dynamic picture of modern man and his media consumption

MILLENNIALS: a Canadian study that reveals the seven ways that millennials and baby boomers read news differently

MILLENNIALS: in-depth analysis of millennial behaviours and the implications for brands from Bauer

INFLUENCE & TECH: Time Inc. study 'Time for Tech' looks at the role magazine media plays in tech purchase decisions

MILLENNIALS: insight from Hearst on how Millennials are changing the shape of the luxury market

AUDIENCE: Time Inc. looks at the impact that magazine media channels have on the purchase journey

MILLENNIALS: 'The New Mainstream' study from Time Inc. explores the diverse personas of millennials

NEUROSCIENCE: in an age of declining advertising receptivity, what insight does neuroscience offer brands?

MOMENTS THAT MATTER: the contribution of media channels to well-being and what this context means for advertising

ROI STUDY: how magazine media delivers return on investment in combination with other media channels

WHY BEING DIFFERENT STILL MAKES A DIFFERENCE: brands that boost salience grow twice as much by being meaningful

METRICS THAT MATTER: how magazine media drives brand KPIs across digital, print, display and native assets

MYTH BUSTING: handy facts to dispel the most common misconceptions about magazine media

THE NEW INFLUENCER ECOSYSTEM: what magazines can achieve for brands in the evolving media landscape

WHY MAGAZINE MEDIA: magazine environments provide brands with a meaningful connection to their audiences

BRIDGING THE LONG/SHORT-TERM DIVIDE: IPA Databank analysis on the role of magazine brands in the digital era

THE POWER OF CONTEXT: Magnetic and Newsworks explore the benefits of published media for advertisers

WOMEN DRIVERS: insight from Hearst shows that women drivers are a missed opportunity for motor brands

PAMCo: The top 50 magazine titles showing total brand reach, print and digital reach using PAMCo data.

FOOD: Latest PAMCo sector analysis to show reach and engagement of magazine media for the food sector

HOMES: Latest PAMCo sector analysis to show reach and engagement of magazine media for the homes sector

AUTOS: Latest PAMCo sector analysis to show reach and engagement of magazine media for the automotive sector

TRUST: we look at the trusted status of magazine brands and the extent of the 'rub effect' for advertisers

ENDERS & MAGNETIC REPORT: the causes and consequences of short-termism on long term ad effectiveness

ACCELERATE: a new Magnetic study into how consumer magazine brands influence motors purchasing

HOMES & TECH: Rediscover the influence that magazine brands have on interiors and home technology purchases

HOME TRUTHS sector analysis: The influence that magazine brands have on furniture purchases

HOME TRUTHS sector analysis: The influence that magazine brands have on connected home purchases

HOME TRUTHS sector analysis: The influence that magazine brands have on kitchen & bathroom purchases

HOME TRUTHS sector analysis: The influence that magazine brands have on TV & Audio purchases

MARKET OVERVIEW: The latest magazine market stats, updated quarterly with the very best industry data

NEW RESEARCH: In an evolving media landscape we explore what's happening to consumer attention

Misplaced media spend in a booming identity economy: a brand opportunity. New research from Enders Analysis.