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Market Overview: Just how big is the UK magazine media market?

All the magazine media stats you'll ever need in one handy download. The very best industry data is sourced from PAMCo, AA/WARC, ABC’s and NMR, and is updated quarterly.  

  • Magazines account for almost £720 million of ad spend
     
  • Top magazine advertisers include P&G, Sky, Unilever and JD Williams
     
  • Magazine media total monthly reach is 78% or 41 million people
     
  • 23 million adults read magazines on a mobile device each month
     
  • According to PAMCo data 88% of readers think that reading printed magazines is time well spent and 81% trust what they read. For users of digital content, 92% think that it is time well spent and 86% trust digital magazine content.

*last updated June 2019

*Worth a read: IT’S OFFICIAL: MAGAZINES ARE UK’S MOST TRUSTED SOURCE OF NEWS (Business & Innovation Magazine)