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The Fragrance Foundation 2016

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The Fragrance Foundation Breakfast Briefing on February 2, 2016 shared a review of the previous year, and an insight into trends and opportunities within the Fine Fragrance Market. 

Sue Todd, CEO of Magnetic was invited to speak about the changing role of magazine media in consumers lives, and shared some new research demonstrating how print and digital assets have a key role in effective brand building and long term sales.