Magnetic hosted a new event in Manchester on March 10, which investigated and explored macro factors affecting advertisers, publishers and their partner agencies.
Photos from there event can be viewed here.
1 / MOMENTS THAT MATTER
In a world of challenged attention and increasing anxiety how should we define happiness, and what are the implications in a commercial environment? Based on the existing work of academic and behavioural scientist Paul Dolan, Anna Sampson – head of insight at Magnetic, explores the role of media in providing day to day happiness moments and uncovers what this means for brands.
Drawing from the latest understanding about how our brains respond to the world around us, Heather Andrew of Neuro-Insight will talk about the interconnected role of memory and emotion in driving effective communication, with evidence from recent studies into print and online publishing from around the world.
2 / CREATING CONTENT EXPERIENCES THAT MATTER
How can brands, publishers and agencies all lean harder into the challenge of creating content and brands that really matter to consumers. Research suggests that significantly less brands matter than ten years ago. Can this be reversed and what new models and ways of working must be adopted if the best ideas are to resonate and engage consumers?
Chairman: David Weeks, Head of Advertising, The Week
> Chris Chalmers, Senior Director Digital Marketing, Media & CRM, ASDA
> Terri White, Editor-in-Chief, Empire
> Jon Tickner, Creative Development Director, Time Inc. UK
> Farrah Storr, Editor, Cosmopolitan
> Jon Wilkins, Executive Chairman, Karmarama
3 / ADVERTISING RECEPTIVITY: AN INCONVENIENT TRUTH
Sue Elms, EVP Global Brands at Millward Brown, will present insight into the effect that declining ad receptivity is having on brands and pose the question - is the industry facing it's very own 'climate change'?
4 / SHOULD RECEPTIVITY BE THE NEW 'SHARE OF VOICE'?
Dominic Mills, Media Commentator & Mediatel journalist, leads a critical debate about the increasing need to take more account of receptivity in both creating content and planning media.
> Sue Elms, EVP Global Brands, Millward Brown
> Douglas McCabe, CEO, Enders Analysis
> Bob Wootton, Director of Media & Advertising, ISBA
> Amanda Wigginton, Director of Insight, Time Inc. UK
5 / WHAT'S NEXT? NEXT WAVE TECH DEVELOPMENTS AND THEIR IMPACT ON COMMUNICATION
Sophie Hackford, Director of WIRED Consulting, will talk about accelerating technologies and how they are recalibrating the value of every business. From artificial intelligence to supercomputing to drones.
Time Inc. UKView biography
Skin the Cat LtdView biography
The WeekView biography
Media CommentatorView biography
Enders AnalysisView biography
Time Inc. UKView biography
March 2019 | Spark North 2019 | HOME Manchester
November 2018 | Spark 2018 | Bloomsbury Ballroom, London
September 2018 | Home Truths | The Hospital Club, London
June 2018 | Spotlight Awards 2018 | The Vinyl Factory, London
May 2018 | Media 360 | The Grand, Brighton
May 2018 |The PPA Festival| Tobacco Dock, London
March 2018 | AdWeek Europe | London
February 2018 | Motors Breakfast | Kings Place, London
February 2018 | Spark North | King St Townhouse, Manchester
November 2017 | Solving the Context Crisis | Soho Hotel
October 2017 | FIPP World Congress | Tobacco Dock, London
September 2017 | Spark | 8 Northumberland Avenue, London
July 2017 | SPOTLIGHT |The Vinyl Factory, Soho
June 2017 | Country Homes & Interiors Summer Show | Islington
May 2017 | The Lab | Clerkenwell Green
May 2017| Digital Content Summit | Royal Garden Hotel, London
May 2017 | Media 360 | The Grand, Brighton
May 2017 | ACI’s Publishers Summit | London
May 2017 | The PPA Festival | Tobacco Dock
April 2017 | Cosmopolitan's Self Made Summit | London
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