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Magnetic hosted a new event in Manchester on March 10, which investigated and explored macro factors affecting advertisers, publishers and their partner agencies.

Photos from there event can be viewed here.

Agenda

1 / MOMENTS THAT MATTER

In a world of challenged attention and increasing anxiety how should we define happiness, and what are the implications in a commercial environment? Based on the existing work of academic and behavioural scientist Paul Dolan, Anna Sampson – head of insight at Magnetic, explores the role of media in providing day to day happiness moments and uncovers what this means for brands.

Drawing from the latest understanding about how our brains respond to the world around us, Heather Andrew of Neuro-Insight will talk about the interconnected role of memory and emotion in driving effective communication, with evidence from recent studies into print and online publishing from around the world.

2 / CREATING CONTENT EXPERIENCES THAT MATTER

How can brands, publishers and agencies all lean harder into the challenge of creating content and brands that really matter to consumers. Research suggests that significantly less brands matter than ten years ago. Can this be reversed and what new models and ways of working must be adopted if the best ideas are to resonate and engage consumers?

Chairman: David Weeks, Head of Advertising, The Week

Panel

> Chris Chalmers, Senior Director Digital Marketing, Media & CRM, ASDA
> Terri White, Editor-in-Chief, Empire
> Jon Tickner, Creative Development Director, Time Inc. UK
> Farrah Storr, Editor, Cosmopolitan
> Jon Wilkins, Executive Chairman, Karmarama

3 / ADVERTISING RECEPTIVITY: AN INCONVENIENT TRUTH

Sue Elms, EVP Global Brands at Millward Brown, will present insight into the effect that declining ad receptivity is having on brands and pose the question - is the industry facing it's very own 'climate change'?

4 / SHOULD RECEPTIVITY BE THE NEW 'SHARE OF VOICE'?

Dominic Mills, Media Commentator & Mediatel journalist, leads a critical debate about the increasing need to take more account of receptivity in both creating content and planning media.

Panel

> Sue Elms, EVP Global Brands, Millward Brown
> Douglas McCabe, CEO, Enders Analysis
> Bob Wootton, Director of Media & Advertising, ISBA
> Amanda Wigginton, Director of Insight, Time Inc. UK

5 / WHAT'S NEXT? NEXT WAVE TECH DEVELOPMENTS AND THEIR  IMPACT ON COMMUNICATION

Sophie Hackford, Director of WIRED Consulting, will talk about accelerating technologies and how they are recalibrating the value of every business. From artificial intelligence to supercomputing to drones.

Speakers

Farrah Storr

Cosmopolitan

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Chris Chalmers

ASDA

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Heather Andrew

Neuro-Insight

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Jon Tickner

Time Inc. UK

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Sue Elms

Skin the Cat Ltd

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Jon Wilkins

Karmarama

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Sophie Hackford

WIRED

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David Weeks

The Week

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Terri White

EMPIRE

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Dominic Mills

Media Commentator

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Sue Todd

Magnetic

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Douglas McCabe

Enders Analysis

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Anna Sampson

Magnetic

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Bob Wootton

ISBA

View biography

Amanda Wigginton

Time Inc. UK

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