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Mediatel Event: Solving the Context Crisis

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Mediatel's first ever publishers event in association with both Magnetic and Newsworks brings together key issues facing both newsbrands and magazines. Our panels representing media and creative agencies and publishers will firstly discuss content, context, quality and the "right type of metrics"; then an industry action plan.

The goal is to come out of the event with a clear plan – for publishers of course, but also for agencies and advertisers. If published media is to succeed then everyone needs to play a part to ensure that brands have the quality contexts that they deserve. What part should you be playing and do you agree with our panel's thinking?

09.00 - 09:40
Panel One - Context, content, quality and metrics

Chair:
 Sue Elms, Co-Founder, BE Insight
Tom Laranjo, Managing Director, Total Media
Dom Boyd, Chief Strategy Officer, Publicis London

09:40 - 10:00
Presentation - New Joint Research in a nutshell

Presentation from Denise Turner, Insight Director, Newsworks and Anna Sampson, Head of Insight, Magnetic.

10:00 - 11:00
Panel Two - A Two Year plan

James Wildman, Chief Revenue Officer, Hearst
Dominic Williams, Trading Director, DMG Media
Paul Rowlinson, Managing Director, [m]Platform - GroupM UK
Prash Naidu, Founder & CEO, Rezonence